Cover art for The Pet Photographers' Journal

The podcast

The Pet Photographers' Journal

A practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

Building Confidence and Consistency in Your Pet Photography Business.

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Featured episodes

This podcast is for

Pet photographers who want to create a sustainable pet photography business

Pet photography business coach Ina J in a navy blazer at her desk, coaching a photographer on a video call

I'm Ina, a pet photographer who turned my side hustle into a multi-six figure full time pet photography business. In this podcast I share what I've learned and applied in my own business as well as interviews with guest experts. We talk about pricing, mindset, marketing, client experience and sales to help you create a sustainable and profitable pet photography business.

Here's what we cover in the podcast

  1. 01Messaging that attracts your ideal clients, who happily invest at your prices and refer you to others
  2. 02Creating a repeatable marketing system to consistently book your seasons ahead with premium pet photography clients
  3. 03How to create an amazing client experience that creates repeat clients
  4. 04How to create a sustainable and profitable pet photography business that supports your life

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Pet photography business coach Ina J sitting with her two dogs, both looking at the camera

Latest episodes from the show

  • 36

    Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call)

    16 September 2026 · 1 hr 5 min

    Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful photos of their dog. She is also a full-time mum with bills to pay, and three families a month at her entry package comes to $1,500. In this live coaching call, Ina works through what that one belief is costing her, and why her pet photography pricing is the only lever she has that does not cost her another weekend.

    Listen to the episode

  • 35

    The Free Publicity Most Pet Photographers Never Use

    2 September 2026 · 19 min

    Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release.

    Listen to the episode

  • 34

    Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila

    1 September 2026 · 1 hr 7 min

    Erin Ollila spent years comparing wedding photographers before her own wedding, and she still remembers ruling one out. Everyone in her area loved them. She looked at their website and thought she would probably get in trouble if she did not smile correctly.

    Listen to the episode

  • 33

    Michelle Marchant on the Marketing Plan Behind Consistent Bookings

    19 August 2026 · 58 min

    Michelle Marchant used to be flat out for two months, then drop off to nothing. Leads were never her problem. She had them coming in, she just did not know what to do with them once they landed. Now she has eleven bookings sitting in her calendar for August and September, a three week holiday booked over the top of them, and no stress about either.

    Listen to the episode

Playlists

Find the episodes based on specific topics

Pet photography business coach Ina J holding her camera in her studio, framed prints on the wall behind her

Meet your host

Ina J

I still run a multiple six-figure pet photography studio while I coach photographers around the world. So everything I teach, I am still doing myself.

I'm a pet photographer based in Canberra, a very devoted dog mum to three wildly different little personalities, and I also coach pet photographers on building businesses that actually work. I understand what it's like to juggle client experience, marketing, editing, admin, and also amongst all that trying to have a life in between.