Step 01
Aligned Positioning
Get clear on who you serve, the offer you make, and the story you tell, so the right client immediately understands why you and why it is worth it.
Build a Profitable Pet Photography Business
Stop guessing where your next client is coming from. Get booked 4 to 8 weeks ahead with the right pet photography clients.
I still run a multiple six-figure pet photography studio while I coach photographers around the world. So everything I teach, I am still doing myself.
Sony Advocate, Australia Brand Representative
Why listen to me
Most coaches teach a business they used to run. I still run mine.
- Still running a multiple six-figure pet photography studio in Canberra while I coach photographers around the world. And I’m still growing it, keeping up with where the market’s moving, sharpening my systems and building out my team, so what I teach is what’s working in my business right now.
- Sony Advocate, Australia Brand Representative.
- CPA-qualified, former finance and business manager and business analyst, before any of this.
Studio revenue, year on year
$40K
Yr 1
$90K
Yr 2
$190K
Yr 3
$240K
Yr 4
$285K
Yr 5
$305K
Yr 6
Average client order
$2,600 to $2,800
One campaign, two weeks
$33,495on $688.80 ad spend
If this sounds like you
People love your work. They’re just not booking it.
This is what I hear all the time.
I get compliments all the time, and still no one books.
People in my market won't pay premium prices.
I don't even want to look at my stats. I just feel like I'm doing something wrong.
I never know what to post or what to say, so I just post my photos.
I don't like chasing and being salesy. That's not my thing.
Some months I'm flat out, then it goes quiet and I don't know why.
Your photography skills are not the problem. The business side is where the gap is, and it usually comes down to a few specific places. Most photographers only have one or two that actually need fixing. Here is where I look.
First ever bookings from ads
“2 bookings from my Facebook Ad and I know they are my ideal client. I've never gotten anything from ads in the past so I'm at least getting inquiries.”
Who you're for and why you. When this is off, the right people don't realise you're for them, so they shop on price.
The approach
Practical coaching from someone who has built a successful pet photography business.
This is not another list of things to do. It is my Consistent Ideal Client Method. I diagnose the one gap that is actually costing you bookings, we fix that first, and we build it on your real numbers so it turns a profit, not just keeps you busy.
Step 02
Magnetic Visibility
A repeatable marketing plan, always-on plus seasonal campaigns, that brings in enquiries from the right people, even when you are not posting every day.
Step 03
Intentional Client Experience
Design the journey from first enquiry to final artwork so it builds trust, creates desire, and turns one session into repeat and referred bookings.
The outcome
Clearer, more consistent bookings.
Clarity
Uncover your voice and define your ideal client.
Positioning
Structure your pricing so it reflects the real value of your work.
Marketing
Create a repeatable plan that brings in consistent enquiries.
Experience
Refine the client journey so it drives repeat and referred bookings.
Ways to work with me
Here’s how we can work together
Every one of these leads to the same place: booked 4 to 8 weeks ahead with the right clients, instead of guessing where the next one comes from. The method underneath doesn’t change, the repeatable, low-lift marketing system that keeps you consistently booked. What changes is the container you do it in: a short workshop, a group program, or personalised one-to-one.
01 / Curated reset
The Workshop
Build a clearer foundation and audit your visibility. Exit with a plan you’ll actually implement.
USD $559
or two payments of USD $300
View Workshop details02 / Deep container
The Mastermind
A high-touch, 6-month container for photographers ready to build a repeatable, low-lift marketing system and get direct feedback along the way.
USD $3,000
or USD $590/month
View Mastermind details03 / Direct attention
One to one coaching
Personalised strategy on your specific business, starting wherever suits you: a single strategy intensive, or the full 12-Week 1:1 Coaching Program.
Strategy Intensive
US $500
Credited toward the 12-week program if you upgrade within 30 days
12-Week 1:1 Coaching Program
USD $4,500
or 3 x USD $1,650, 6 x USD $850
Client results
Real pet photographers.
Real shifts.
A handful of the shifts pet photographers in the Mastermind and Workshop have made, in their own words where they have them.
Read all results0104
$87,341 raised for the Calgary Humane Society
14 sessions booked in two months from the giveaway campaign she built in the workshop. Her second campaign, a beer can contest with Four Dogs Brewing, raised $87,341 for the Calgary Humane Society and earned her a feature on Global News Hour at 6.
Studio revenue, year six
$305KAverage client order
$2,600 to $2,800
Start here
Start with the Consistent Bookings Audit.
Find the gap in your current booking system.
A practical starting point for pet photographers who want to see where their visibility, positioning or enquiry process is letting them down.
Privacy-first, instant access, built for working pet photography studios
Eight questions. A clear answer on what to fix first.
Start the auditTakes about three minutes. No spam, unsubscribe anytime.
The podcast
A practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.
Building Confidence and Consistency in Your Pet Photography Business.
I'm Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I've learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.
63 episodes, running since June 2025. Most recent 16 September 2026.
Browse all episodesListener favourites
The Free Publicity Most Pet Photographers Never UseThe passive marketing every pet photographer needs, and why it will never fill your calendar on its own.Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales.From Zero Clients to a $9,000 Sale: Yunet's Pet Photography StoryHow to Grow Your Pet Photography Business With Confidence with Stacey ShermanFrom Overwhelmed with Marketing to Fully Booked for Spring with Sharon CanovasBuilding a Photography Business That Holds Both Volume and Value with Louise SedgmanWelcome to the Pet Photographers' Journal
Ready for a clearer path to consistent bookings?
If you want a business that feels warmer, steadier and easier to run, start with the page that fits where you are now.